Banned Ad of Hyundai Santa Fe

Santa Fe customers demand more than mere basic comfort and ergonomics. For this reason the relaxed purposefulness and elegance of the latest generation of up-market cars has been incorporated from day on. we’re not sure we’ve ever come across a vehicle capable of turning street-loads of women breathless and sweaty, Even so, a new European ad for the five-door crossover seems to convey that’s exactly what will happen when the fairer sex lays eyes on the machine. How’s that for truth in advertising?

Amsterdam-based ad house Fitzroy whipped up the 45-second spot, titled “Up skirt” to show off the newly designed Santa Fe. With plenty of blowing garments and sultry actresses, there’s no missing the ad’s sensuality In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking New possibilities”
We just can’t quite wrap our minds around how it all fits with a Korean family hauler. The Santa Fe is a full size SUV replete with a seven seat option. It’s the widest SUV in its class which means seating three full size adults will hardly be a chore in the Santa Fe. It also sports the biggest wheels in its class at 18 inches shod with grippy silica based tyres A prime competitor to the Honda CR-V and the Toyota Fortuner . Available with a six-speed automatic transmission with additional features of push button start and smart key, the Santa Fe Automatic is priced at Rs. 24.36 Lakhs, ex-showroom Delhi.

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