Kareena in Lakme Eyeconic Kajal + Curling Mascara

The first thought that had struck me after watching this commercial was Lakme and Maybelline are competing as far as smudge proof segment is concerned.

Contemporary Indian beauty expert Lakme continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakme also offers its consumers a holistic beauty experience through its products and services at the Lakme Salons and Studio.

Women use numerous pencils, liners and kajal etc to beautify their Eyes. Even in this modern era, kajal is prepared in the traditional manner as it not only beautifies your eyes but also said to be a cure for healthy eyes. Indian women are blessed with gorgeous deep set eyes and to help highlight this feature, Lakme has launched Lakme Eyeconic – a revolutionary range consisting of kajal and mascara.

In this commercial kareena new face of the Lakme absolute range,claims one stroke is enough, but for a perfect black look you need to apply minimum of two swipes. Absolute Kohl is much darker and softer than this. It is soft but not that creamy, probably because it is supposed to be smudge proof.its claim of a 10hr can be true but only on the upper lash line. It is waterproof, plain water just doesn’t seem to affect at all and the kajal remains intact once the kajal sets in,it is difficult to remove.

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