Home » Emotional Ads » Fortune Cooking Oil Tvc- Har Maa Ke Dil Mein
‘Har maa ke dil mein’ brings out the thought that there is no joy greater than the joy of eating good food. This is done by playing on the mother-son relationship.The film has used SD Burman’s ‘Meri duniya hai maa’ as the background music which is perfect ode to a mother.
Conceptualised by Ogilvy South Asia,Earlier, TV commercials of Edible Oil is still largely stuck in the dining room, showing smiling faces eating great looking food, to stay away from cliches Fortune create a story worthy while retaining the same warmth and emotion. All mothers in our country love cooking for their children and providing them with delicious home cooked food this thought forms the core of their new communication strategy. The TVC reinforces Fortune’s brand message clearly.
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