Fuji Film’s Digital camera “Bungee Jump” Funny Commercial

Digital camera company FujiFilm launches its largest TV advertising campaign ever. They launch its summer FinePix camera models – the XP30 and the F500 series. The campaign will be seen on television, in print and, for the first time in Fuji film history, with video on demand platforms. The subject of Fujifilm’s summer campaign is a bungee jumper in action to the stunning backdrop of Queenstown, New Zealand. The bungee concept stood out at Fuji film for its fresh, exhilarating approach and as an innovative and memorable way of showcasing the high zoom Fujinon lens and cutting edge technology Fujifilm’s heritage is in photography and they are constantly pioneering new digital camera technologies. Consumers are exposed to many different media channels and therefore reaching new audiences is a key objective. By using a targeted multi-media platform they can communicate to a wider audience. The campaign which focuses on Fujifilm’s technology packed compact cameras was designed by creative agency Ogilvy Germany All weather, all terrain; this super-tough compact is designed to withstand some of the most punishing environments. With GPS tracking amongst its packed feature set, whatever the challenge, the FinePix XP30 is ready and waiting!

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