Jabong New funny Ad – Play school – “Fashion Nikla, Mann Fisla”

“Fashion Nikla Mann Fisla”

showing how parents are more concentrated on their worldly pleasures that came even in between their child’s proper education and future. Jabong.com, the leading one stop fashion and lifestyle shopping portal, is launching its brand new advertising campaign. The new TVC on the theme of “Fashion Nikla Mann Fisla” is a humorous take on common human behaviour in the context of ‘fashion and lifestyle’, is the first amongst the three TVCs designed in the new campaign. It features a young couple where the husband convinces his wife to stop worrying about their kid’s pre-schooling and take pleasure in the astounding assortment that Jabong.com offers. The wife, being a shopaholic herself, falls in the trap and the excitement for shopping continues. The video has been artistically created by Jabong.com’s creative agency- Draftfcb Ulka. It combines the enthusiasm for shopaholic and general human behavior of a little greed when it comes to fashion and Jabong.com. The idea is to educate the customers on the widest assortment of products across categories that are just a click away while clearly setting Jabong.com as a youth brand for those who prefer shopping over everything else.At present, Jabong and other shopping portals are doing brisk business. But clutter is the poison that could spoil the party. India is still a sleepy online shopping town. But the transformation has begun with bolder new shoppers crowding the Internet. And if players like Jabong continue to shake up idiotboxes, they could even give the brick-and-mortar format a run for the buyers’ money. Actually, they will.

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