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V-Guard Wires 2013 new funny ad – hair on fire

Player in the consumer electrical and electronics segment, V-Guard has rolled a new TV commercial Conceptualised byPublicis Ambience for its triple layered wires.

The film shows a struggling actor called Lucky Singh saving a director from a falling light. This leads to Singh getting a break in Bollywood and he becomes a star. One of the major reasons for his success is his unique hairstyle. He enjoys the successful run until the day a short circuit causes havoc in his mansion. Singh loses his hair and stardom. The voiceover then introduces V-Guard wires and brings out how these wires could’ve prevented the mishap.

The offering fromV-Guard to counter the short circuits was triple layered wires. An extra layer for extra protection. To engagingly drive this message commercial focused on the rags-to-riches story and bollywood which is integral in almost every middle class Indian dream.

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