Renault Twingo Big Day International TVC

Times change. The Twingo too.

Following the brand’s new design identity and campaign “Drive The Change” with the help of ad agency Publicis Conceil, France. Smart play by Renault, supporting gay rights and marriage, and thus the whole LGBT community, bringing the brand closer to a whole new audience, just ace. And of course, producing the WOW effect on us.Some might Consider Renault’s same-sex marriage TV spot to be commercializing the issue, others would probably say it’s another step in making it socially acceptable in France even if it’s not legal – yet. Maybe both are right, but in any case it seems that the French car manufacturer has come up with a clever idea to keep its Twingo campaign going in a way, which is bound to appeal to a generally younger, hipper and more progressive-thinking consumer. Combining humor, social mores (not to be too pretentious) and a sometimes predictable punch line, the Renault Twingo campaign, in its different forms, has been running for a couple of years. A young woman and her father are making their way to the town hall. It’s the big day obviously; the wedding. They enter the room where the ceremony is scheduled to take place and see the groom waiting for them to make the traditional walk of the father accompanying the bride.Except this is a Renault Twingo commercial and things are never quite as they seem. As they reach the groom, the young woman smiles and says, “Congratulations papa,” before kissing him and going to sit down while he steps up to marry his man. All very light-hearted, politically correct (heavens that’ll offend some) and in keeping with a campaign that is up-to-date in its thinking or even ahead of its time. There again as Renault says in its oh-too-clever strap line “Times change. The Twingo too.

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