Home Â» Latest-Ad Â» 2013 Ads Â» Arun Icecream Tvc â Take your own sweet time
Take your own sweet time
The new commercial from Arun icecreams which is conceptualised by Rubecon Communications captures people, from kids to adults, taking their own sweet time to savour every bit of it ice cream with the jingle `Take your own sweet timeâ playing in the backdrop.Commercial âTake your own sweet timeâ l comes from the insight that we can have a quick cup of coffee, quick burger or puff, but we can never have a quick ice cream. Ice cream, by the nature of the product,must be savouredin slow motion, with candid, slice-of-life moments.
The secret of Arunâs success lies in its revolutionary concept of exclusive ice cream parlours. Apart from launching new flavours, Arun has boldly treaded the path less travelled by opening parlours even in small towns, and in doing so has consistently retained the interest of its customers.This bold decision to travel a path less traveled â reaching out to towns with a population of about 30,000 or even less, gained Arun Icecreams an edge over its competitors. While this has been a compelling factor for Arun Icecreamsâ strong performance over the years â innovate varieties and new flavours have also helped maintain its brand image and recognition.
Client: Hatsun Agro Ltd.Agency: Rubecon, ChennaiProduction House: Black Box FilmsProducer: Gowri KrishnakumarDirector: Krishnakumar RCinematographer: P. S. VinodCreative: Alexander Zachariah / Sajan PCreative Team: DiyaClient Servicing: Murali / BeenuProduction Designer: SelvaLine producer: SharvanStylist: Uma BhimsinghMake-up / Hair: Babu / ManoharMusic: Nipun NairEditor: Manohar (RGB, Chennai)Online Colourist: Vyshak Shiva ( RGB, Chennai)Telecine: Tony (Avitel Post, Mumbai)Sound Designer: Nipun NairProduction & Admin Asst. â Rizwana RahamathFirst Assistant Director: Natascha R JainAssistant Directors:Richard Antony, Suchita D Prasad, Yokesh Maivia
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