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Arun Icecream Tvc – Take your own sweet time

Take your own sweet time

The new commercial from Arun icecreams which is conceptualised by Rubecon Communications captures people, from kids to adults, taking their own sweet time to savour every bit of it ice cream with the jingle `Take your own sweet time’ playing in the backdrop.Commercial ‘Take your own sweet time’ l comes from the insight that we can have a quick cup of coffee, quick burger or puff, but we can never have a quick ice cream. Ice cream, by the nature of the product,must be savouredin slow motion, with candid, slice-of-life moments.

The secret of Arun’s success lies in its revolutionary concept of exclusive ice cream parlours. Apart from launching new flavours, Arun has boldly treaded the path less travelled by opening parlours even in small towns, and in doing so has consistently retained the interest of its customers.This bold decision to travel a path less traveled – reaching out to towns with a population of about 30,000 or even less, gained Arun Icecreams an edge over its competitors. While this has been a compelling factor for Arun Icecreams’ strong performance over the years – innovate varieties and new flavours have also helped maintain its brand image and recognition.

Client: Hatsun Agro Ltd.
Agency: Rubecon, Chennai
Production House: Black Box Films
Producer: Gowri Krishnakumar
Director: Krishnakumar R
Cinematographer: P. S. Vinod
Creative: Alexander Zachariah / Sajan P
Creative Team: Diya
Client Servicing: Murali / Beenu
Production Designer: Selva
Line producer: Sharvan
Stylist: Uma Bhimsingh
Make-up / Hair: Babu / Manohar
Music: Nipun Nair
Editor: Manohar (RGB, Chennai)
Online Colourist: Vyshak Shiva ( RGB, Chennai)
Telecine: Tony (Avitel Post, Mumbai)
Sound Designer: Nipun Nair
Production & Admin Asst. – Rizwana Rahamath
First Assistant Director: Natascha R Jain
Assistant Directors:Richard Antony, Suchita D Prasad, Yokesh Maivia

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