Fem Turmeric New Ad featuring Sonakshi Sinha

In India, you can’t think about a curry without turmeric in it. However, it’s only now that people are realizing that turmeric has some amazing powers and is more than a spice which can be relegated to a shelf on your kitchen. In a bid to push its facial bleaches under the brand ‘Fem’, FMCG firm Dabur India,fem rolled out new TVC campaign with its brand ambassador Sonakshi sinha to endorse its new product FEM turmeric bleach

Thanks to FEM, these natural skin care remedies are now available in ready-to-use and safe formats. Everyone always believed in natural ingredients and most of the cosmetics that we used for our daily beauty care were prepared using our kitchen ingredients. Now, things are much easier as consumers like Sonakshi get the benefits of natural ingredients like Saffron, Turmeric etc in ready-to-use formats with products like Fem.

Fem now enjoys over 55 per cent share of the bleach market. Sonakshi Sinha has been endorsing the brand for over two years. Sonakshi is the quintessential ‘true Indian beauty’. Smart and contemporary, coupled with superb acting skills. Dabur india ltd fine tuning its plans to broaden their range in fem category in care products under the ‘Fem’ and ‘Oxy’ brands A market leader in it’s space with majority market share backed by one of India’s leading FMCG’s (Dabur) and looking to appeal to the youth of our country who better than Sonakshi who is very quickly reaching the youth icon status.Initially, these products would be sold directly to parlours and salons. Later, however, the company intends to start using its network of parlours to retail these products to consumers.Fem Care Pharma, which was acquired by Dabur about three years ago, is well known for its facial bleaches across the country. The company is now extending this brand to salons and beauty parlours, with the launch of India’s first body bleach – the ‘Fem’ turmeric body bleach and a range of ‘Fem’ professional facial kits.

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