Idea 2013 New Ad – South Indian “Vishnu” playing Holi

aking its secular thought yet another step forward, Idea Cellular has released a Brand new TVc with the theme of Happy hole which is around the corner. The ads underscore how the brand stands for newer ideas and shuns old ones with Holi background.Idea Cellular’s New TVC conceptualized by Lowe Linta ,has blended the spirit of celebration with our Communal society and come up with a simple yet powerful thought that “it is a good idea to celebrate Holi no matter what faith one may follow. It make an instant connect with the viewer as it cut across caste, region and religion and in doing so, finds its fan following in the hinterland as much as among those in the metros. Idea wanted to engage with consumers at an emotional and more individual level, make the brand more endearing, and give the message of communal goodwill and cheer in keeping with the brand’s essence.

Idea has over the years tried to take a high ground in its communication, espousing causes like literacy, saving trees etc. It is a good thought and will reinforce the brand promise of ‘doing good’. Whether people will really embrace this idea is a moot point since religious biases are deeply engraved in society and cannot be erased through a 30 second commercial for a mobile service provider.

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