Lays Chile Limon New TVc – Saif – “khaaya toh pange ka idea aaya”

Pranks, mischievous or teasing are the ingredients, which are the snack major Lay’s uses to pitch its brands everywhere. Everyone has played a prank at some point in his or her life and there’s always a story to tell. Pranks are fun, pranks break monotony and pranks bring out the spark of mischief.

PepsiCo has rolled out a new Chile Limon flavor to celebrate the prankster again in all of us of its flagship snacks brand Lay’s. Conceptualized by JWT features its brand ambassador. Lay’s recently introduced two new international flavors as part of their portfolio- Lay’s French Salt & Cracked Pepper and Lay’s Chile Limon. Lay’s campaigns are always exciting and every film is a new experience.

The stimulating sharp taste of Lay’s Chile Limon is a great combination of chilli and lemon flavours, much loved by Indian consumers. Chile Limon experience is such a burst of delicious tangy flavor in your mouth, that it leads you to add ‘spice’ to any non-descript moment and make it fun! Taking this insight forward, Lay’s has captured this playfulness in its ad film for Lay’s Chile Limon. This campaign for Lay’s Chile Limon is all about enjoying the lighter moments with friends. Every bite of Lay’s Chile Limon gives the taste buds a spark that lets the playful side loose and the new film also depicts it in a very exciting manner. We are confident that the consumers will enjoy the new flavors as well as the new film

The first thing they did was to try and figure out what kind of a product this is. If you have Chile Limon, it gives you a very sharp and simulating taste. So that’s the bedrock of the idea. Given the brand identity and what it stands for, playfulness and mischief was a very interesting place for us to be in. We are very youth-centric and it’s very youth-centric idea. Chile Limon Khaya Toh Panga Dimag Mein Aya tagline to create a sharp positioning targeting the youth The campaign for Lay’s Chile Limon is all about enjoying the lighter moments with friends. Every bite of Lay’s Chile Limon gives the taste buds a spark that lets the playful side loose and the new film also depicts it in a very exciting manner Lay’s current flavor portfolio includes American Style Cream and Onion, Classic Salted, India’s Magic Masala, Spanish Tomato Tango, West Indies’ Hot ‘n’ Sweet Chilli and the recently introduced French Salt & Cracked Pepper and Lay’s Chile Limon.

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