Home Â» Latest-Ad Â» 2013 Ads Â» Mentos 2013 TV AD âKhooni Kaun Hai?â
Mentos Batti Jalao Contest. Khooni kaun hai?
Mentos have taken a leap and thrown a challenge to the consumers to solve a bizarre mystery. The entire look and feel for this is witty and humorous, Mentos has been using the âevolutionâ formula for brand positioning ever since the brand was launched in India. âBatti Jalaoâ, the latest campaign by Mentos, is based on the insight that people have a natural fascination for puzzles & mysteries. The campaign uses a riddle with a twist and urges the audience to use their brain laterally. To make the campaign substantial and credible, there is a cash prize of Rs. 25 lakhs on solving the riddle. This is a unique marketing campaign by a brand wherein the person doesnât have to buy or consume the product to participate. Mentos was first positioned on the fresh thinking platform with âAam Zindagi, Mentos Zindagiâ campaign. Mentos then evolved, literally, with the âEvolutionâ campaign, which portrayed an alternative theory of evolution where a monkey ate a Mentos and evolved into a man. Mentos has been positioned on the smart thinking platform with the tagline âDimaag ki Batti Jala deâ. With a brand as fun and iconic as Mentos, thereâs always this huge question: what next? Itâs not easy to catch people by surprise and leave them with a laugh time after time, but weâve done it yet one more time. And with the âRiddleâ campaign weâve gone a step ahead by giving them something that will play on their minds even after they find out the answer.This is the first instance of a confectionery brand coming up with such an unconventional marketing campaign with an aim to initiate conversations amongst consumers. To reach out to its target audience, Piyush Pandey, Ogilvy & Matherâs Executive Chairman and Creative Director, South Asia has provided the voice-over.
Other listings by admin
Send admin a message
WordPress MobileÂ Â Â View Full Site