Mountain dew 2013 New Ad featuring Hrithik Roshan

Mountain Dew Brand new TV advertisement Conceptualized by Agnello Dias of Taproot India and directed by Cannes Gold-winning director Prakash Varma is seen Taking forward its ‘Darr se Mat Daro, Darr ke Aage Jeet Hai’ brand proposition, PepsiCo’s Mountain Dew dares consumers to look their worst fear in the eye as the brand unveils its inspiring brand campaign featuring Bollywood youth icon Hrithik Roshan.

Mountain Dew’s ‘Darr Ke Aage Jeet Hai’ campaign has always urged consumers to shrink their fears, move ahead with a self- belief and explore new boundaries and same can be seen in this TV commercial where Mountain Dew is shown helping Hrithik roshan get the courage to take the plunge and emerge victorious. will see Hrithik facing his fear of the deep blue sea and taking a plunge into the icy waters from a cliff.

Mountain Dew has enjoyed tremendous growth and popularity over the past few years by resonating with people through a deep and compelling consumer insight of overcoming fear in order to face a challenge and win.

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