Home » Latest-Ad » 2013 Ads » Pepsi New Ad – Dhoni, Virat, Raina & Unmukt (Under 19 captain)
Pepsi is known to be the first brand to identify youth icons early in time and tap talent with tremendous potential and credibility. India’s Under-19 World Cup-winning captain Unmukt Chand has joined the list of star cricketers who endorse Pepsi after the soft drink giant roped cricketing sensation Unmukt chand , as its brand ambassador today I wonder this whole issue of sponsorship that is big bucks won’t spoil him as he has not yet got a place in Indian cricket team. Unmukt, who is emerging as one of the most promising cricketers in the country, will now be seen in Pepsi’s “Oh Yes Abhi!” campaign focusing on youth. Having led the Under-19 Indian Cricket Team to a World Cup victory last year, he will now be seen in the IPL in April-May. Chand’s appointment as a brand ambassador takes forward Pepsi’s legacy of roping in young and emerging talent with a potential to become youth icons.
Their Latest campaign, which is conceptualized and executed by JWT, takes forward Pepsi’s new journey in India with a refreshed new positioning and belief – “Oh Yes Abhi!” with Unmukt’s impatient moments and promises to leave the audiences engaged like never before in his first ever ad-film with MS Dhoni, Virat Kohli and Suresh Raina.
The commercial shows face off between him and the captain of the India MS dhoni along with Heart throb virat kohli and suresh raina In this Ad he truly reflects Pepsi’s youthful, irreverent attitude with Oh Yes Abhi spirit and confidence that he will lead the next-generation of players who personify the same philosophy. In this Ad Unmukt Chand, in his cool look is shown waiting impatiently, all anxious to get hold of a Pepsi bottle; while MS Dhoni, Virat Kohli and Suresh Raina are also waiting to get their hands on it. What we see next is an entertaining war of words between the youth icons and the rising star Only time will demonstrate the kind of impact the campaign will make among the audience on IPL. Captures their impatient moments and. Pepsi had launched a mega campaign starring Ranbir Kapoor, MS Dhoni and Priyanka Chopra last month that captured their impatient moments. This month, Pepsi is taking the same thought forward with yet another entertaining and thrilling campaign
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